The Tyre Corporation Limited (trading as Alloy Wheel Refurbishment London)
Last updated: 1/12/25
1. Introduction
This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with UK GDPR and the Data Protection Act 2018.
By using our website or services, you agree to this policy.
2. Information We Collect
We may collect:
Personal information
Name
Phone number
Email address
Address
Vehicle details
Payment details (processed securely by third-party providers)
Technical information
IP address
Browser type
Cookies (see section below)
Booking & communication data
Messages, emails, and service history
Notes relating to work carried out
3. How We Use Your Information
We use your data to:
Process bookings
Provide refurbishment services
Contact you about your order
Arrange collection, delivery, or loan wheels
Manage payments and invoices
Improve our website and service
Respond to queries or complaints
Send optional service reminders or updates (with consent)
We do not sell your data.
4. Legal Basis for Processing
We process data under:
Contractual necessity – to provide the service you book
Legitimate interest – to improve our services and safety
Consent – for marketing communications
Legal obligation – for record keeping, tax, and fraud prevention
5. Sharing Your Information
We may share your data with:
Payment processors
IT and website service providers
Delivery or collection partners
Professional advisers (e.g. accountants)
Legal authorities if required by law
Data is only shared when necessary.
6. Data Storage & Security
We store data securely using:
Encrypted systems
Password-protected access
Trusted UK/EU-compliant servers
We retain service records only as long as necessary, typically 6 years for legal purposes.
7. Cookies
Our website may use cookies to:
Improve user experience
Analyse site traffic
Remember preferences
Support booking functionality
You can control cookies via your browser settings.
8. Your Rights Under UK GDPR
You have the right to:
Access your data
Correct inaccuracies
Request deletion (where legally allowed)
Restrict processing
Object to processing
Withdraw consent for marketing
Request a copy of your data
Contact us using the details below to make a request.
9. Contact Us
For privacy enquiries, contact our Data Controller:
The Tyre Corporation Limited
trading as Alloy Wheel Refurbishment London
Email: info@alloywheelrefurbishmentlondon.co.uk
Phone: 0207 701 8161
Address: Unit 3 Devon Street
London
SE15 1JR
If you’re not satisfied, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.